On a case-by-case exception basis, “Hewlett Packard” may be used to precede brand or offering names, given the global brand team’s approval (e.g., the Hewlett Packard 12C calculator). should be written with a period at the end and no comma between “HP” and “Inc.” Hewlett Packard should be used when specifically referencing the company that preceded the separation into HP Inc. may be used when specifically needed to distinguish between the two post-separation entities.

should be used when referencing the global operating company entity, e.g., most legal notices on websites, documents, and presentations. It must be emphasized in business cards (where it is the legal entity), financial reports, communications to investors and analysts, press releases, and internal communications that are non-marketing in nature (e.g., email and other materials related to employee benefits). HP precedes family brand, flagship family brand, ingredient brand, and go-to-market offering names, and it is used in names of endorsed subsidiaries (e.g., “An HP Company”) and some endorsed brands (e.g. It is used in marketing contexts such as advertising, websites, and social media.

Hp branding tool download